Noda was launched in a private beta mode in Summer 2021. Company’s core area is Open Banking solutions for online services. Noda focuses on direct communication with online merchants, and instantly searches for new ways to apply Open Banking technologies in different fields to help e-commerce businesses grow and evolve. During the first year, we grew the team from 5 to 20 people, contracted with the first few merchants and polished the technologies and processes. As we see the increasing demand and specter of possible Open Banking applicability, we keep growing the muscles on product and sales expertise, with a high attention to both merchants and end-users online experience. For the moment, we quite fully covered our UK and European connections. So we are currently active in two areas:
Expanding the geography of connections – this year we plan to connect to the banks in Canada, Australia, and ASEAN countries. Next year, as soon as local banks are ready – USA, Latin America, Africa
Optimization of “Sign in via Bank” functionality – we are actively exploring technological and legal opportunities to increase the value of the service for merchants by providing them with the functions of benchmarking potential customers based on financial information. This will allow us to offer the most relevant products and services in the future, and optimize the Customer Experience for end-users.