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HMT confirms introduction of new financial promotions gateway

On 22 June 2021, HM Treasury (HMT) confirmed that it will take forward legislation to introduce a gateway for the approval of financial promotions of unauthorised persons. Once the gateway is in place, only firms which have successfully applied to the FCA to approve financial promotions will be permitted to approve the financial promotions of unauthorised persons.

Compliance with regulatory requirements regarding the approval of financial promotions has been a recent supervisory concern for the FCA, especially in circumstances where the products being marketed are complex and targeted at the retail market, and the FCA has issued a number of letters and publications setting out concerns and guidance for authorised firms approving financial promotions

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Finally, a real alternative to cards

For e-commerce and contact centre payments, cards have been the only payment option but are costly to businesses and increasingly difficult to use for consumers. Open banking regulation and technologies has created new options for businesses

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