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How to Choose a Fintech Brand Name

Blue Train Marketing’s latest blog details the necessary steps that you must follow when creating a fintech brand name. From competitor research to your brand’s purpose, you must take it all into consideration.

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Why every company won’t be a fintech company

Embedded Finance has become one of the hottest issues in the fintech space. The term was coined by Angela Strange at VC firm Andreessen Horowitz who also asserted that in the future “every company will be a fintech company” because every company will be able to embed financial services. But does that really mean every company will be a fully-fledged fintech company just because they have embedded financial services? Vicki Gladstone, Moorwand CEO, doesn’t think so.

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KANI PAYMENTS ACCELERATES FINTECHS WITH OUT-THE-BOX INTEGRATIONS FROM MULTIPLE GLOBAL PROCESSORS

Kani is now integrated with many of the world’s payments data processors – this, combined with its data and processor-agnostic approach, and the fact that Kani can easily and quickly ingest data from the multiple processors, banks and BIN sponsors that payment and fintech companies work with, makes onboarding and working with Kani fast and efficient. Raw data files in different formats can be imported and reconciled in just a few minutes, and parsed into much more understandable reports.

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What Happens When Fintechs Grow Too Fast? Costly (but Fixable) Problems

The fintech industry is ultra-competitive and growth-oriented by nature. Even during the height of the pandemic, a time of suppressed economic activity, fintechs not only prevailed but also expanded operations and improved access to financial services across the globe.

As the world continues adapting to the pandemic, sales growth for the financial services industry has even more room to run. Payments, wealth management, asset exchanges — consumers expect these activities to be digital. They have an expanding appetite for new features and product differentiation, spurring even more competition and growth among fintech firms.

Long story short, it’s a good time to be in the fintech space.

But what happens when fintechs, like payment providers, grow too fast?

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