Supported by The Payments Association content team, the sponsor will be invited to join a podcast panel on a topic of their choosing.

They will be supported by The Payments Association team in engaging additional appropriate speakers to speak alongside the sponsor. The Podcast will be published on The Payments Association’s website and will be optimised for SEO to maximise reach and engagement.

The content asset will also be provided to the sponsor for them to further promote through their own channels. The sponsored asset will be co-branded in association with The Payments Association. The content asset will then be further promoted through The Payments Association’s multi-channel marketing engine.