While the classic four Ps are important, the real difference-maker is outstanding service. Your employees’ engagements with prospects and customers not only drive sales but also spur the most powerful marketing tool in existence: word of mouth.

There’s no shortage of advice on how to develop a world-class payment team. That said, the most impactful and eye-opening principle we’ve ever heard is:

Do unto your employees as you would have them do unto your customers.

Unfortunately, cultivating a high-performance team is not as easy as it sounds. That’s why we’ve outlined how fintech leaders can approach this challenge by looking inwardly at their internal processes.

We are proud to have launched the StarLiX platform. StarLiX is an innovative closed-loop tokenised payment and compliance platform that enables regulated payment service providers to send cross-border payments with provable end-to-end compliance along the payment chain.

Leading global payment technology platform GPS, the trusted go-to payments processing partner for today’s leading fintechs, including Revolut, Curve, Starling Bank, Zilch, WeLab Bank and Paidy has today announced the appointment of Simon Stanford as Chief Revenue Officer.

• Simon joins GPS from global online payments platform Worldpay where he was Senior Vice President Group Executive for the EMEA region and led a commercial team of over 450 people. He has more than 20 years of commercial experience, predominantly gained at global technology and telecommunications businesses including Samsung Electronics and O2 (Telefónica UK).

• He will sit on GPS’s global executive committee and lead the company’s global commercial, partnerships and customer relationship management, and marketing teams with a focus on developing GPS’ global partnerships ecosystem, marketing and brand strategy, and driving revenue growth worldwide.

An original co-founder and former Commercial Director at Transact365, Lambert will oversee the fintech’s expanding merchant customer base and card schemes. He will also work closely with the rest of the senior management team to expand the business into new markets and take advantage of new opportunities in the fast-evolving payments landscape.