Open Banking set out to revolutionize finance by giving third-party providers access to customer data (with consent) to drive innovation and empower consumers. But while Europe’s PSD2 regulation has enabled new fintech services and a vibrant TPP ecosystem, adoption has fallen short of initial expectations. Complex regulations, security concerns, and, most critically, profitability challenges for banks have created hurdles. Discover how a shift in strategy, combined with data enrichment, could help banks embrace Open Banking as a growth opportunity rather than a regulatory burden.