The future of AI in fintech marketing
AI is reshaping fintech marketing—enabling personalisation, predictive targeting, and compliance—while raising new ethical and strategic questions.
May 9, 2025
AI is reshaping fintech marketing—enabling personalisation, predictive targeting, and compliance—while raising new ethical and strategic questions.
As the payments job market shifts from growth to efficiency, firms must rethink hiring strategies to compete in a saturated, high-stakes landscape.
Consumers expect speed and transparency—banks are responding with self-service tools that streamline dispute resolution and enhance trust.
QR code payments offer UK small businesses a fast, low-cost alternative to card terminals—boosting cash flow and meeting modern customer expectations.
Tokenisation is reshaping financial services, offering faster, more efficient ways to manage and trade assets across bonds, real estate, and beyond.
SEPA Instant promises faster, 24/7 payments across Europe, but with few banks ready, urgent investment is needed to meet rising demand and regulatory deadlines.
To address the money mule problem, organisations must combine elements of fraud prevention, cyber threat intelligence, and anti-money laundering capabilities.
Fintech automation brings speed and innovation, but system failures, outages, and over-reliance highlight the need for strong oversight and planning.
Embedded finance and multi-banking give corporates greater control, new revenue streams, and stronger networks—unlocking value beyond traditional banking.
With consulting revenues soaring, choosing the right partner means defining objectives, setting scope, and avoiding solutions that miss the mark—or your watch.
The payments landscape is evolving with digital assets, real-time transactions, and new regulations—businesses must adapt to stay efficient and compliant.
Banks clinging to outdated systems risk security breaches, regulatory headaches, and lost market share—modernisation isn’t just an upgrade, it’s a survival strategy.
Legacy systems are a competitive risk—financial institutions must modernise with AI, automation, and cloud solutions to stay agile and scalable.
AI-driven fraud is evolving fast—banks must adopt adaptive AI models to detect and prevent scams in real-time.
With AiTM fraud rising, businesses must strengthen security, adopt biometrics, and educate users to stay ahead.
E-invoicing is transforming financial operations, enhancing efficiency, compliance, and fraud prevention while shaping the future of digital tax systems.
Forex brokers must adopt payment orchestration, real-time settlements, and AI fraud prevention to stay competitive and compliant.
Personalised, omnichannel payment experiences are key to deepening loyalty, boosting retention, and exceeding customer expectations.
The future of e-commerce is subscription-based, offering businesses predictable revenue, deeper customer relationships, and long-term growth.
The future of payments is digital, inclusive, and transformative—driving financial access, innovation, and global economic empowerment.
Open finance is redefining data sharing, innovation, and growth in financial services.
Travel is surging, but outdated payments lag—fintech-driven innovation is key to seamless, secure, and sustainable transactions.
European banks must embrace digital transformation and fintech partnerships to stay competitive and compliant.
In 2025, payments firms must prioritise safeguarding funds, expanding open banking, and preparing for stablecoin regulation to stay competitive and compliant.
Open banking holds promise for e-commerce, but its success depends on targeted use cases, merchant incentives, and consumer trust.
Mobile payments and digital wallets are driving a cashless economy, reshaping commerce, and redefining consumer expectations.
UPI is transforming cross-border payments, boosting India’s global digital payment reach.
With fraud evolving faster than security, banks must embrace risk-based authentication or risk falling behind.
The EU’s shift to open banking and finance presents both opportunities and challenges, demanding a balance between innovation, security, and regulation.
As crypto reshapes finance, the FATF’s Travel Rule struggles to keep pace—can global regulators close the gap on illicit transactions?
Many payment firms assume they need an FCA licence, but exemptions may allow them to operate with fewer regulatory burdens.
The 2024 holiday shopping season set eCommerce records, but a surge in post-holiday returns and chargebacks highlights the costly “holiday hangover” for merchants.
Network tokenisation boosts security, cuts costs, and enhances customer experiences, making it essential for modern merchants.
Swift drives global interoperability and innovation, aligning with the UK’s National Payments Vision to enhance seamless, secure payments.
The payments industry in 2025 will see advancements in real-time payments, AI tools, and voice-activated technologies reshaping consumer and business interactions.
Fintech is leading the shift from traditional IPOs to transparent, cost-effective direct listings.
Digital payments demand advanced fraud prevention, blending AI and human intelligence to counter evolving threats while ensuring seamless user experiences.
2025 payment trends focus on digital wallets, instant payments, AI, fraud prevention, and consumer convenience, driven by evolving regulations and innovation.
Payments Association has released a report, “Transforming the UK’s Payments Infrastructure,” proposing a revamp of the UK’s payments. The paper argues that the current system of account-to-account (A2A) payments hinders
De-risking endangers financial inclusion, driving MSBs out and boosting unregulated markets, calling for urgent reform.
Rising youth involvement in economic crimes highlights the urgent need for robust financial education.
UK businesses must prioritise digital investment to boost financial clarity, agility, and competitiveness in an evolving economic landscape.
Payments firms must streamline technology after acquisitions to boost agility and compete amid disruption.
Fintech drives UK SME growth with tailored solutions, streamlining finances and boosting efficiency.
Web3 is transforming finance with blockchain, digital assets, and smart contracts, paving the way for a decentralised future.
Quality Engineering is transforming digital banking, enabling seamless innovation, operational continuity, and future-proofing in a rapidly evolving landscape.
In an era marked by technological advancements and evolving consumer preferences, high-end banks and financial institutions are constantly seeking for innovative ways to cater for the demands of the discerning mass affluent market.
Open Banking set out to revolutionize finance by giving third-party providers access to customer data (with consent) to drive innovation and empower consumers. But while Europe’s PSD2 regulation has enabled new fintech services and a vibrant TPP ecosystem, adoption has fallen short of initial expectations. Complex regulations, security concerns, and, most critically, profitability challenges for banks have created hurdles. Discover how a shift in strategy, combined with data enrichment, could help banks embrace Open Banking as a growth opportunity rather than a regulatory burden.
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