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Signicat – people don’t like passwords – and vice versa

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When was the last time you looked forward to enter your username and password? Never, right? Authentication is a necessary evil which stands between you and what you want to do. Many of us understand why we need authentication, but is it really necessary to enter username and password  all the time? Popular services like Facebook, Google, Yahoo and LinkedIn, can have you logged in over long periods and allows you to be remembered on your devices. This sets expectations for how we want to interact with services and sets the bar for what a good user experience is.

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