Is this the era of the PayTech of Things? By Tony Craddock

Share this post

I had an interesting discussion with a few members of the The Payments Association recently and we discovered what seems to be a gap in our collective vocabulary.

It started with a comment about how people now officially love contactless payments and how this was the catalyst for the rise of ‘wearable’ PayTech devices. A selection of examples was listed by recently. They included the Magic Band for use at Disney World, the Barclays bPay wristband and LG Watch Sport. Visa announced payment-enabled sunglasses at the South by Southwest Festival in Austin, Texas.

The gap started to appear when the conversation turned to the emergence of contactless form factors that aren’t cards and they are also not wearable.

For example, Optus has added the SmartCup to its range of contactless payment accessories. This new coffee cup features a built-in Optus Pay PayTag in its base, enabling consumers to make contactless payments anywhere that accepts Visa PayWave. HCT Group, a cosmetic packaging company, has turned compacts and other cosmetic packaging into contactless paytech devices. Earlier this month, thousands of commuters were given a free Lucozade bottle featuring an NFC chip. It was loaded with a credit for a free ride on the Transport for London network.

Research by Juniper suggesting the global value of mobile and wearable contactless payments will reach $95 billion annually by 2018. This suggests that we are outgrowing the term ‘wearable’ paytech.  So what do we call those other ‘things’, exactly?

Suresh Vaghjiani from GPS said he’d heard these non-wearable devices spuriously described as ‘things with IoT chips’. They are, of course, not smart devices. They don’t exchange data in the same way. Although they are not IoT devices, we agreed there are parallels in terms of adding functionality to everyday objects.

Our discussion culminated in the realisation that these concepts could be combined to define this trend beyond wearables as the ‘PayTech of Things’.

The consensus was that the ‘PayTech of Things’ is a dynamic emerging trend that could be accelerated by new capabilities such as real-time personalization. I look forward to seeing how this trend evolves as paytech is blended with other ‘things’ to increase consumer convenience and value still further.

More To Explore


Are you a member of The Payments Association?

Member benefits include free tickets, discounts to more tickets, elevated brand visibility and more. Sign in to book tickets and find out more.


Log in to access complimentary passes or discounts and access exclusive content as part of your membership. An auto-login link will be sent directly to your email.

Having trouble signing?

We use an auto-login link to ensure optimum security for your members hub. Simply enter your professional work e-mail address into the input area and you’ll receive a link to directly access your account.

First things first

Have you set up your Member account yet? If not, click here to do so.

Still not receiving your auto-login link?

Instead of using passwords, we e-mail you a link to log in to the site. This allows us to automatically verify you and apply member benefits based on your e-mail domain name.

Please click the button below which relates to the issue you’re having.

I didn't receive an e-mail

Tip: Check your spam

Sometimes our e-mails end up in spam. Make sure to check your spam folder for e-mails from The Payments Association

Tip: Check “other” tabs

Most modern e-mail clients now separate e-mails into different tabs. For example, Outlook has an “Other” tab, and Gmail has tabs for different types of e-mails, such as promotional.

Tip: Click the link within 60 minutes

For security reasons the link will expire after 60 minutes. Try submitting the login form again and wait a few seconds for the e-mail to arrive.

Tip: Only click once

The link will only work one time – once it’s been clicked, the link won’t log you in again. Instead, you’ll need to go back to the login screen and generate a new link.

Tip: Delete old login e-mails

Make sure you’re clicking the link on the most recent e-mail that’s been sent to you. We recommend deleting the e-mail once you’ve clicked the link.

Tip: Check your security policies

Some security systems will automatically click on links in e-mails to check for phishing, malware, viruses and other malicious threats. If these have been clicked, it won’t work when you try to click on the link.

Need to change your e-mail address?

For security reasons, e-mail address changes can only be complete by your Member Engagement Manager. Please contact the team directly for further help.

Still got a question?