Trust at the till: AI compliance for retailers and their customers

Retailers now use AI to set prices, recommend products, spot fraud and shape what customers buy. Many shoppers remain wary. In this Insights Interview, Ashish Kirtikar, president, UK and Europe at ControlCase, explains why that trust gap slows AI adoption in retail and what merchants can do about it. He sets out where AI decisions carry the most compliance risk, what compliance looks like to a customer, why boards need to understand their liability and how merchants should prepare as AI use scales.