Can your business benefit from a payment card programme?

by Roberto Rivero, Board Advisor, Lerex Technology
payment cards

Share this post

Roberto Rivero of Lerex Technology explores the value branded cards could have for businesses.

Have you ever wondered whether your business could benefit from providing customers with your very own branded payment cards? Would it help your marketing teams as the branded cards would remind your customers about your company every time they pay for something?

Lerex provides the technology and services you need to start your own pre-paid card programme in the UK and across the European Economic Area.

Our clients come from a variety of industries, including travel, insurance, broking, payroll and even crypto. Here are some of the ways they benefit from issuing their own cards.

Revenue generation

Your cards can help to generate new revenues and become a serious source of new income.

All card providers charge service fees, interchange fees and a margin on foreign exchange transactions.

By having your own card, you could turn these charges into new revenue for your business. Some of our clients benefit their customers by undercutting established providers and still create a new source of profit for themselves. And being seen to be fair, clear and transparent works in their favour.

Customer acquisition, retention and branding

Having your own card programme allows you to move money around more quickly and conveniently, and to pass on this benefit to your customers.

By using this to pay them or to allow them to pay you, you are creating a great customer retention tool.

Insurers looking to get disbursements in the hands of their customers as quickly as possible provide a great example. Sending money instantly, at the push of a button, will create customer loyalty.

All this could be combined with a customer loyalty scheme: one where your customers are rewarded with the most useful reward of all – real money.

Branding provides the icing on the cake. By having your company logo on your customers’ cards, you create a constant reminder of your business that is in your customer’s hands on a daily basis – and you project the image of a large and successful brand.

Operational improvements

Money is at the heart of every business. Moving that money efficiently and reconciling it accurately and easily is critical to any company’s success.

Our modern technology and APIs make it easy to connect your payment mechanism to all your internal systems; and if you want, to create your own apps or to use ours

All this allows you to simplify and automate your payment and reconciliation processes, minimising errors, increasing transparency and saving precious man-hours.

 

Roberto Rivero is a board advisor at Lerex Technology.

More To Explore

Membership

Merchant Community Membership

Are you a member of The Payments Association?

Member benefits include free tickets, discounts to more tickets, elevated brand visibility and more. Sign in to book tickets and find out more.

Welcome

Log in to access complimentary passes or discounts and access exclusive content as part of your membership. An auto-login link will be sent directly to your email.

Having trouble signing?

We use an auto-login link to ensure optimum security for your members hub. Simply enter your professional work e-mail address into the input area and you’ll receive a link to directly access your account.

First things first

Have you set up your Member account yet? If not, click here to do so.

Still not receiving your auto-login link?

Instead of using passwords, we e-mail you a link to log in to the site. This allows us to automatically verify you and apply member benefits based on your e-mail domain name.

Please click the button below which relates to the issue you’re having.

I didn't receive an e-mail

Tip: Check your spam

Sometimes our e-mails end up in spam. Make sure to check your spam folder for e-mails from The Payments Association

Tip: Check “other” tabs

Most modern e-mail clients now separate e-mails into different tabs. For example, Outlook has an “Other” tab, and Gmail has tabs for different types of e-mails, such as promotional.

Tip: Click the link within 60 minutes

For security reasons the link will expire after 60 minutes. Try submitting the login form again and wait a few seconds for the e-mail to arrive.

Tip: Only click once

The link will only work one time – once it’s been clicked, the link won’t log you in again. Instead, you’ll need to go back to the login screen and generate a new link.

Tip: Delete old login e-mails

Make sure you’re clicking the link on the most recent e-mail that’s been sent to you. We recommend deleting the e-mail once you’ve clicked the link.

Tip: Check your security policies

Some security systems will automatically click on links in e-mails to check for phishing, malware, viruses and other malicious threats. If these have been clicked, it won’t work when you try to click on the link.

Need to change your e-mail address?

For security reasons, e-mail address changes can only be complete by your Member Engagement Manager. Please contact the team directly for further help.

Still got a question?