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Barclaycard – Retailers: how improving your in-store experience can help boost sales

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Whatever shop you go into these days, you’re likely to see similar tactics to encourage you to buy.

Does your local supermarket put fresh fruit and flowers at the front of the store to entice you in, for instance? Are essential items such as bread and milk stocked near the back so you have to walk through the shop to get them? And is the area near the checkouts filled with impulse-buy treats?

Read more here.

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