In order to identify the end-to-end Prepaid Consumer Experience that drives engagement with consumers, Mastercard conducted a customized study combining qualitative and quantitative consumer research, speaking to over 1,500 consumers across three markets. This was augmented with an analysis of cardholder spend using our proprietary transactional data, as well as a third party evaluation of prepaid programs. The Prepaid Consumer Experience Index is representative of the prepaid landscape in 2017.
