A sponsored whitepaper or industry report written by a subject matter expert can provide valuable insights and information to the target audience, while also delivering significant benefits to the sponsor.

The report will be based on new and unique research and The Payments Association team will support you in selecting a topic that resonates with your target market.

You will receive a co-branded piece of market-leading content. Through your involvement during the research phase and an introduction to the whitepaper or report by one of your senior executives, you’ll be positioned as an industry expert on a topic of your choosing, providing original content that is both informative and engaging.

The report will be distributed through the association’s marketing engine, leveraging their existing audience to generate leads and increase brand awareness. Co-branding with the association will enhance the sponsor’s credibility and provide better cut-through, positioning them as an industry and subject matter expert.

By focusing on providing valuable content rather than sales-promotion, the report is more likely to be well-received by the audience, resulting in increased engagement and positive brand perception.

Overall, a sponsored whitepaper or industry report is an effective way for a sponsor to establish themselves as a thought leader in their industry and build brand awareness among their target audience, whilst generating actionable leads.