In Conversation with… – Marketing edition

In Conversation with… Polly Gilbert, CMO, Tembo, Christophe Langlois, Fintech Influencer and Global Head of Fintech Marketing, Finastra and Sumeet Vermani, CMO, SKV Consulting

Calling all marketing professionals!

Many CEOs still see marketing as a support function, rather than as a partner in commercial strategy. As the payments industry continues to become more and more complex and noisy, chief marketing 0fficers need to balance investment in MarTech, branding and creativity, with increased scrutiny on resource and budget. 

Join our discussion with leading marketeers to explore the strategies that top CMOs are using to continue to drive and deliver clear value, demonstrating real return on investment. Following the session, you will have the opportunity to delve deeper with peers into your own challenges.  

This interactive session will be framed by questions from you, including:  

• Which investments are making the difference? Where should CMOs be putting their focus (and spend)?
• How to find the metrics that matter and create strong data stories for internal buy-in?
• How can CMOs better drive collaboration and alignment between departments, and become embedded in commercial strategy?
• How to educate on the value of marketing and why to still invest during a downturn?
• Which upcoming industry trends to watch vs. which will be short-lived?   

Agenda: 

16:45 – 17:00 – Registration  

17:00 – 17:30 – Interview & Fireside chat 

17:30 – 17:45 – Q&A 

17:45 – 18:15 – Challenge Groups 

18:15 – 19:30 – Networking  

Venue: 

The Victorian Bathhouse  

7-8 Bishopsgate, Churchyard,  

London  

EC2M 3TJ  

Delegates: 

Kindly note that the event is bespoke to senior marketing professionals, who specialise in payments and are members of The Payments Association.  Each member company is entitled to one ticket to this event, and all registrations are subject to final approval.

Other: 

Chatham House Rules will apply and no reporters are allowed.  

Speakers: 

Polly Gilbert, CMO, Tembo

Christophe Langlois, Fintech Influencer and Global Head of Fintech Marketing, Finastra

Sumeet Vermani, CMO, SKV Consulting