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Visa Europe is planning to launch a tokenisation service customized for the needs of the European market from April 2015. Tokenisation technology will be at the heart of new mobile payment solutions and has been hailed as one of the best data protection and fraud prevention methods available. The service intends to meet increasing consumer demand to use their latest smartphones and wearable devices for payments. Working with Visa Europe, financial institutions will be able to respond to this rapidly changing environment, providing their customers with more convenient and secure payment methods in a cost-effective way. Read more here.