Thames Card Technology has completed a project with Tesco to launch the UK’s first contactless loyalty card programme. With 66% of global shoppers enrolled in loyalty programmes (Nielsen) and cardholders spending between 12-18% more than other customers (Accenture), loyalty schemes are a key differentiator for UK retailers. The completely redesigned card increases security and value for customers, and gives Tesco greater brand recognition and actionable data. Several million cards are now in the hands of customers and many more will be issued over the coming months.
Read more here.
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