Retailers have an opportunity to improve sales of gift cards, both in-store and online, through better merchandising and other strategies, according to an executive from Stored Value Solutions, which advises retail brands globally on their stored-value programs. One of the biggest opportunities for supermarkets and other CPG retailers could be in placing a renewed focus on driving sales of their own private label cards, also known as “enterprise cards,” says Jenny Parris, vice president of global marketing and product at SVS.
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