Our latest insights

Mastercard releases first-ever music single developing Sonic Brand

Share this post

Mastercard releases first-ever music single developing Sonic Brand

Mastercard has released its first-ever sonic-integrated music single aiming to redefine how people interact and recall the brand.

For the song drop, Mastercard collaborated with Swedish artist Nadine Randle to intergrate the company’s brand values and sonic identity into its first musical output.

The single, titled “Merry Go Round”, will debut at Live @ CES, an event in partnership with iHeartRadio on January 8. It aims to tell the story of a new beginning and a fresh start.

Read more, and listen to a snippet of the song on Cards International

More To Explore

Login or Register

Don't have an account?

Are you part of the Payments Association community?

Not yet set up your login for the Payments Association Community Platform? Set it up now

Set up a free account for instant access to our content

You don’t need to be an Payments Association member to view the majority of our content. Simply enter your details below once to set up your login details and get access to our library of whitepapers, podcasts, consultation papers, webinars and more.

First Name*
Last Name*
Company Name*
Job Title*
Username*
Business Email Address*
Password*
Confirm Password*
Agreement*
The Payments Association exist to help drive the industry forward. As such the Payments Association may contact you about any future content or events that we think you may have a legitimate interest in. We will store your information securely and will never share your details with third parties other than the relevant resource(s) sponsor(s)/curator(s). You may opt out at any time. By clicking register you are agreeing to the terms of our Privacy Policy.

← back