Our latest insights

Klarna kicks off a week of immersive retailing with VIP launch and celebrity DJs

Share this post

Klarna kicks off a week of immersive retailing with VIP launch and celebrity DJs

Trust Klarna to transform the retail experience. The Pay later payments pioneer, launched its first UK pop-up in London’s Covent Garden on 4 June, with a celebrity-packed launch event attended by the likes of Laura Anderson, Chloe Lewis, Frankie Gaff, Sophie Habboo and Ryan Libbey.

Klarna, who’s known for delivering ‘smoooth’ payments, will use its highly-instagramable pop-up to deliver unique daily-themed fashion and lifestyle events with retailers including ASOS, Schuh, BEAUTY BAY and Swoon.

The event kicked-off with BitterSweet DJs — Ashley James and Charlotte De Carle — who performed a multi-genre party set that marked the start of a week-long immersive retail experience.

Joining in the fun, Klarna CEO and founder, Sebastian Siemiatkowski, arrived at the launch in style In a pink Klarna-wrapped Tuk-Tuk.

“Successful retail is all about positive experiences,” he said. “Consumers want inspiring and personalised shopping that sparks a little bit of joy. Today, physical retail can be high-touch, weaved together with convenience of tech to deliver this engaging experience. We want our pop-up to be an inspiration for both consumers and retailers, to help them re-imagine shopping. We also want to enable pure-play digital merchants the opportunity to connect directly with existing and new consumers with this physical store. The enthusiasm has been fantastic — we can’t wait to take this to other cities across the UK.”

From 5-12 June shoppers will be able to check out Klarna’s two-storey venue featuring a mega-mix of beauty, sport, interiors and technology brands and red-hot activities including expert styling sessions, free beauty treatments and exclusive fitness and catwalk events. Decked out in Klarna’s inimitable cool and quirky style, the store features a party-space, a gym class, a catwalk, a VIP meet-and-greet, a shake bar and even a beauty salon.

With daily themes including Motivation Monday, Transformation Thursday and Feelgood Friday, the pop-up will host several free but exclusive ticketed events including:

  • ‘Strut like a supermodel’ masterclass with Ego Shoes and catwalk mentor Jamie Neale
  • Motivation session with performance  guru Chevy Rough and My GymWardrobe
  • A beauty masterclass with Grace Day (editor at BEAUTY BAY) and make-up artist and YouTube sensation Rebecca Capel
  • Fashion focus with In The Style and Lorna Luxe
  • In conversation with Fashion Director Arabella Greenhill
  • Yoga classes with Julie Montagu and Fashercise
  • A motivational talk from health and fitness guru Sophie Aris

** The Klarna Pop-up will be open to the public from 5 – 12 June at 9-11 Shorts Gardens, Covent Garden, WC2H 9AT.

For more information, please visit: https://www.klarna.com/uk/pop-up/

More To Explore

Login or Register

Don't have an account?

Are you part of the Payments Association community?

Not yet set up your login for the Payments Association Community Platform? Set it up now

Set up a free account for instant access to our content

You don’t need to be an Payments Association member to view the majority of our content. Simply enter your details below once to set up your login details and get access to our library of whitepapers, podcasts, consultation papers, webinars and more.

First Name*
Last Name*
Company Name*
Job Title*
Business Email Address*
Confirm Password*
The Payments Association exist to help drive the industry forward. As such the Payments Association may contact you about any future content or events that we think you may have a legitimate interest in. We will store your information securely and will never share your details with third parties other than the relevant resource(s) sponsor(s)/curator(s). You may opt out at any time. By clicking register you are agreeing to the terms of our Privacy Policy.

← back