Deepfakes, sophisticated fraud, and the fight for digital trust

In this interview, Benjamin David, Head of Intelligence at The Payments Association, speaks with Kat Cloud, Head of Government Relations at Sumsub, about the rapid evolution of identity fraud and the growing threat of AI-enabled deepfakes. Drawing on Sumsub’s latest Identity Fraud Report, Kat explores the sharp rise in sophisticated, multi-layered fraud networks, the challenges firms face beyond initial onboarding, and why continuous monitoring is now essential. The conversation also examines how UK and EU regulators are responding, and what organisations must do today to strengthen fraud prevention in an increasingly digital and high-risk environment.

Access the full report here: https://sumsub.com/fraud-report-2025/