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Entersekt – What FIs don’t know they don’t know about their customers

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Entersekt - What FIs don’t know they don’t know about their customers

When it comes to long-term consumer relationships, few businesses can top banks. They tend to keep ties with consumers over decades — and, sometimes, those ties can last generations for families. At the same time, financial institutions (FIs) typically know much less about their customers than do social media platforms, streaming content providers and other big players in digital payments and commerce.

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