Vox pops aside, consumer polls aren’t a walk in the park. The data, though. They make the months of hurry-up-and-wait 100 percent worthwhile. They’re almost addictive. That’s why Entersekt trained its giant magnifying glass on Germany so soon after conducting a US consumer survey through The Harris Poll this year. It’s another important market for us and one that we suspected would produce a slightly different set of results in our area of focus: consumers’ attitudes towards mobile banking and mobile payments.
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