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Entersekt: Factors Driving Consumer Demand For Banking App Controls

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Entersekt: Factors Driving Consumer Demand For Banking App Controls

How can banks help provide their customers the peace of mind they need to feel confident that their mobile banking authentication systems are strong enough to protect them from fraud?

This is just one of the many questions PYMNTS set out to answer in the Consumer-Centric Authentication Study: Transforming The Consumer’s Digital Banking Experience, in collaboration with Entersekt. We collected and analyzed survey response data from 2,835 American consumers to learn how and why they believe having greater authentication controls can enhance the security of transactions made via mobile banking apps, what banks can do to meet their customers’ demand for greater authentication controls and the barriers that need to be overcome to increase mobile banking app adoption.

Read the full study here.

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