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According to Mastercard, the wearable technology market will reach the €30bn mark next year as wearables become more mainstream – with one in five adults already wearing a smartwatch or fitness tracker.
As the technology gets smarter, fashion brands are taking advantage of the trend and helping to drive the evolution of the wearables market. From advanced fitness trackers to premium smart watches – from brands like Emporio Armani and TAG Heuer that combine sleek fashion-forward design with high-tech capabilities like water resistance, GPS and contactless payments – both tech and fashion industries are starting to act as extensions of each other as the boundaries between fashion and wearable technology are becoming increasingly blurred.
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