The growing popularity of music events and festivals is offering merchants a lucrative opportunity to tap into pop-up commerce (expected to be worth £3.5bn by 2020) – but in a competitive environment where speed is key, businesses hoping to profit from Brits’ love of music will only succeed if they provide a top notch buying experience, finds new research from Barclaycard, the headline sponsor of Barclaycard presents British Summer Time Hyde Park.
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