‘Taking a seat at the table’ is a common topic in marketing teams, often accompanied by justification of budget or resource requirements. This ‘Breakfast in the Boardroom’ event will help change the conversation to take the lead in demonstrating the commercial value that marketing brings as a strategic partner.
We’ll tackle the shared challenges found by marketing teams in the payments industry. Data is an important tool but not every element of marketing can be measured in lead conversions. Long sales cycles blur the lines between marketing lead and final sale, making ROI difficult to track. Heavy regulation can stifle creativity with compliance. Funding is at an all-time low, and marketing is often the first budget to go.
Join us for a morning of networking and structured collaborative discussion with marketing peers, discussing shared challenges, experiences and opportunities. We’ll explore:
Internal challenges
External challenges
You have the opportunity to shape the conversation to what would be most valuable to you. We invite you to submit up to three questions in advance, to be covered by our table moderators on the day. Please submit your questions to kate.mckenzie@thepaymentsassociation.org.
Agenda:
08.15am Breakfast & registration
08.45am Introduction by facilitators
09.00am Roundtables
10.00am End of event
Venue:
De Vere Grand Connaught Rooms
61-65 Great Queen Street
London
WC2B 5DA
Delegates:
Kindly note that the event is bespoke to senior marketing professionals, who specialise in payments and are members of The Payments Association. Each member company is entitled to one ticket to this event, and all registrations are subject to final approval.
Other:
Chatham House Rules will apply and no reporters are allowed.
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