Breakfast in the Boardroom… with marketing professionals

‘Taking a seat at the table’ is a common topic in marketing teams, often accompanied by justification of budget or resource requirements. This ‘Breakfast in the Boardroom’ event will help change the conversation to take the lead in demonstrating the commercial value that marketing brings as a strategic partner.

We’ll tackle the shared challenges found by marketing teams in the payments industry. Data is an important tool but not every element of marketing can be measured in lead conversions. Long sales cycles blur the lines between marketing lead and final sale, making ROI difficult to track. Heavy regulation can stifle creativity with compliance. Funding is at an all-time low, and marketing is often the first budget to go.

Join us for a morning of networking and structured collaborative discussion with marketing peers, discussing shared challenges, experiences and opportunities. We’ll explore:

Internal challenges

• How do you drive the view of marketing as a core part of commercial strategy, and take a leadership role at the boardroom table
• How do you better foster collaboration between departments (sales and product) for better alignment and impact
• How does marketing demonstrate the impact it has on the business from a commercial perspective and show value in both measurable and non-measurable ROI
• How do you go about increasing or sustaining current marketing budget as opposed to seeing it cut
• And if budgets are cut – how do you do more with less?

External challenges

• How do you balance creativity with compliance in a heavily regulated industry?
• Gen AI – which elements will be short term trends and which are worth investing in? How will Gen AI change marketing teams? What do we need to be careful of?
• Content marketing, social media and branding – what is working right now and what is not having an impact?

You have the opportunity to shape the conversation to what would be most valuable to you. We invite you to submit up to three questions in advance, to be covered by our table moderators on the day. Please submit your questions to [email protected].

Agenda: 

08.15am Breakfast & registration

08.45am Introduction by facilitators

09.00am Roundtables

10.00am End of event

Venue:  

De Vere Grand Connaught Rooms  

61-65 Great Queen Street  

London  

WC2B 5DA 

Speakers:

Delegates: 

Kindly note that the event is bespoke to senior marketing professionals, who specialise in payments and are members of The Payments Association.  Each member company is entitled to one ticket to this event, and all registrations are subject to final approval.

Other: 

Chatham House Rules will apply and no reporters are allowed.