Breakfast in the Boardroom: Marketing Edition

Breakfast in the Boardroom for Marketers: Credibility, Differentiation & Growth 

UK payments marketers face the dual challenge of driving growth while earning trust in an increasingly crowded and sceptical space. With new products and solutions flooding the market every day, marketing must balance education, clarity and persuasion — often with limited data, fewer effective channels and very specific regulatory compliance requirements.
How can we build trust-led brands, communicate real value, and find sustainable growth channels in a privacy-first, highly competitive environment? 

The Breakfast in the Boardroom series are structured networking sessions, designed around the challenges central to key departments within the payments business. Join us for a networking breakfast, followed by facilitated discussion with your fellow marketers on: 

• Meaningful differentiation: Standing out in a saturated market where messaging often defaults to similar claims and feature-led narratives. 

• Customer education and credibility: Explaining complex or unfamiliar propositions without overwhelming audiences or oversimplifying value. 

• Data & privacy constraints: GDPR, consent requirements and reduced tracking limiting personalisation, insight and optimisation. 

• Channel effectiveness: Rising costs, signal loss and audience fatigue reducing the impact of traditional performance marketing. 

Venue:  

De Vere Grand Connaught Rooms  

61-65 Great Queen Street  

London  

WC2B 5DA 

Date:  

26th February 2026

Agenda:   

08.15am Breakfast & registration    

08.45am Introduction by facilitators  

09.00am Roundtables   

10.00am End of event    

Facilitators:

Chris Hooper                               

Director of Corporate Marketing

Veriff

Alex Sword

Managing Editor

Financial Services Forum

Angela Casucci

Head of Marketing and PR

Clear Junction