Breakfast in the Boardroom For Marketers – Leveraging Influence and Building a Trusted Brand  

In an increasingly competitive space, building brand and influence (both internally and externally) are essential tools for success. This Breakfast in the Boardroom session will examine effectively utilising influence in B2B and B2C contexts – from building your own authority and influence, to employee advocacy, through to best practice for working with external influencers. We also explore educating on the power of brand in a crowded market. Discuss actionable strategies for building trust with your customers in a cost-effective manner without sacrificing impact. 

Join us for a morning of networking and facilitated, structured, collaborative discussion with your marketing peers:  

• Best practice for utilising influencers in both B2B and B2C contexts including leveraging employee advocacy programmes  

• Building your own sphere of influence and authority  

• The power of brand, how to use to best effect and how to measure impact 

• Cost-effective strategies for building trust with clients and customers  

• How to differentiate your brand in a sustainable way while staying competitive 

This roundtable is your opportunity to engage with industry leaders, expand your network, and gain fresh insights that will help you lead with influence and drive brand success in a competitive finance sector. 

Agenda:   

08.15am Breakfast & registration    

08.45am Introduction by facilitators  

09.00am Roundtables   

10.00am End of event    

As part of the preparations for the Breakfast in the Boardroom, brand agency psLondon are conducting some research into perspectives on brand in the FinTech industry, and are calling for industry professionals to take just 3-5 minutes to share their views in their short survey here.

Session facilitators: