In an increasingly competitive space, building brand and influence (both internally and externally) are essential tools for success. This Breakfast in the Boardroom session will examine effectively utilising influence in B2B and B2C contexts – from building your own authority and influence, to employee advocacy, through to best practice for working with external influencers. We also explore educating on the power of brand in a crowded market. Discuss actionable strategies for building trust with your customers in a cost-effective manner without sacrificing impact.
Join us for a morning of networking and facilitated, structured, collaborative discussion with your marketing peers:
This roundtable is your opportunity to engage with industry leaders, expand your network, and gain fresh insights that will help you lead with influence and drive brand success in a competitive finance sector.
Agenda:
08.15am Breakfast & registration
08.45am Introduction by facilitators
09.00am Roundtables
10.00am End of event
As part of the preparations for the Breakfast in the Boardroom, brand agency psLondon are conducting some research into perspectives on brand in the FinTech industry, and are calling for industry professionals to take just 3-5 minutes to share their views in their short survey here.
The Payments Association
St Clement’s House
27 Clements Lane
London EC4N 7AE
© Copyright 2024 The Payments Association. All Rights Reserved. The Payments Association is the trading name of Emerging Payments Ventures Limited.
Emerging Ventures Limited t/a The Payments Association; Registered in England and Wales, Company Number 06672728; VAT no. 938829859; Registered office address St. Clement’s House, 27 Clements Lane, London, England, EC4N 7AE.
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