In 2012, GoHenry pioneered a new category in finance with the launch of its prepaid debit card and financial education app designed for kids aged 6 – 18. With a simple mission to make every kid smart with money, GoHenry’s parent and child apps provide tools to help kids learn about money by earning, saving, spending responsibly, giving, and more, all with parental oversight. Plus, kids can personalise their experience with a choice of custom card designs, making learning fun!
GoHenry’s age-appropriate, in-app Money Missions provide the theory to the real-life practice gained via the card and app. With over 100 gamified, bite-sized money lessons aligned with national education guidelines, GoHenry’s Money Missions offer a rewarding and interactive way for kids to build their financial literacy.
Together with its US parent company, Acorns, and European sister company, Pixpay, GoHenry has nearly 6 million subscribers across five countries. 1 in 5 children aged 10-12 in the UK have a GoHenry card, and 92% of parents say their kids are more money confident since joining GoHenry.