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Visa – Delivering a secure and seamless customer experience

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By this time next year, every online payment in Europe will have to meet new measures designed to enhance security. We all know that security is essential for digital commerce to exist and thrive, yet we also know that we have to find the balance between security and convenience. This is especially true in a world where consumers are empowered to make purchases across a range of connected devices and expect a secure and seamless experience. Any hurdles added to the checkout process risk annoying consumers and losing sales for retailers.

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