Industry experts will explore how software providers can use embedded payments to meet customer needs, differentiate products and unlock new revenue streams.
Embedded payments and payout capabilities are increasingly becoming part of the software businesses use every day.
For B2B software providers, fintechs and financial institutions, this creates opportunities to drive growth, deepen engagement, unlock new revenue streams, and enhance competitiveness.
As embedded payments become more established, the focus shifts to developing capabilities that meet evolving user needs, integrate effectively into business workflows and deliver lasting value.
Join us for a discussion on the opportunities and challenges shaping the next phase of embedded payments, including:
- The market opportunity: How embedded payments are evolving and where the next opportunities for software platforms are.
- Customer needs and challenges: What businesses expect from embedded payment and payout experiences, and where pain points remain.
- Product strategy and differentiation: How customer insights and market trends can inform product development and strengthen competitive positioning.
- Looking ahead: What software platforms should prioritise to capture more value from embedded payments.
Speakers:
Lars Markull—founder, Embedded Finance Review: Lars is an embedded finance expert and industry commentator, specialising in the opportunities, business models and strategies shaping embedded financial services. He brings a broad market perspective on how software providers can create more value through embedded finance.
Jas Shah—founder and fintech product Consultant, Bitsul: Jas is a fintech product specialist with expertise in product strategy, customer discovery and proposition development. He brings a practical perspective on building financial products that address real customer needs and deliver business value.
Peter Gogarty—ISV and embedded payments, Visa: Peter works within Visa’s embedded payments ecosystem, focusing on opportunities for software providers to integrate payment capabilities into their propositions. He brings insights into industry developments, partnerships and the considerations involved in scaling embedded payments.
Vrush Sumanoharan—product marketing manager, Edenred Payment Solutions: Vrush specialises in embedded payments solutions and their application across B2B software and financial services. Drawing on EPS’s industry experience and recent IDC research, he will share insights into user expectations, operational challenges and opportunities for differentiation, while moderating the discussion.
