Boarding new merchants from a sales perspective is both an art and a science. The art of sales is a well-trodden field with numerous different approaches. We see it in every industry with experts imparting their advice on Youtube, reality television programmes and even in our everyday lives where we all try to employ our own techniques to get what we want. The science or the “precision of tech” is the key to unlocking conversions, reducing fraud, and complying with the ever-changing rules and regulations surrounding the industry…
