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Everyday, fraudsters get more sophisticated, and for too long, banks have been playing catch-up, relying on systems that react after the damage is done. Cleafy is changing that. Cleafy’s recent recognition as a leader in Enterprise Fraud Management by QKS Group’s 2024 SPARK Matrix proves what its customers already know: there’s a better way to fight fraud. One that doesn’t just detect threats but anticipates and neutralises them before they can cause harm. The Cleafy Fraud Extended Detection and Response (FxDR) platform isn’t just another fraud prevention tool; it’s a shift in how financial institutions think about security.
Seeing what others miss
Traditional fraud prevention systems have served banks well but weren’t built for today’s attacks. Cybercriminals have evolved, fusing digital intrusion with social engineering to slip past defences undetected, leading to a gap between security measures and actual fraud prevention.
Cleafy bridges that gap by bringing an advanced cybersecurity mindset to fraud management. Like in cybersecurity, where visibility and real-time response are key, Cleafy applies the same principles to financial fraud. It’s not just about spotting red flags; it’s about understanding threats in context before they escalate into fraud.
How Cleafy does it differently
Cleafy’s approach is built on visibility, intelligence, and action, enabling early threat detection and prevention before attacks take hold. This proactive strategy, which Cleafy calls ‘shifting left,’ moves security earlier in the attack cycle.
- Full-session visibility: Cleafy doesn’t wait for a transaction to happen; it tracks everything from login to logout and monitors user interactions, device signals, and behaviour across the entire session. This early detection means fraud is identified and stopped before it can take hold.
- Multi-dimensional detection: Instead of relying on a single method like transaction risk analysis, Cleafy correlates multiple indicators across user sessions, spotting hidden threats others miss. Its real-time, cross-session analysis uncovers multi-layered, sophisticated fraud schemes and evolving attack patterns.
- GenAI-powered fraud co-pilot: Cleafy’s AI cuts through the noise, surfacing only what matters. Fraud analysts no longer have to sift through mountains of data manually, the AI provides contextual recommendations, reducing the time it takes to stop threats and improving operational efficiency.
Recognition that matters
Cleafy’s leadership status in the SPARK Matrix signals the industry is noticing. The same analysts who assess the biggest fraud prevention players have recognised Cleafy for its ability to deliver both technology excellence and customer impact.
“Cleafy’s FxDR platform brings a unique approach to fraud prevention, combining deep visibility, cross-session correlation, and real-time response. Its innovative technology is making a significant impact, positioning Cleafy as a key player in this space with strong growth potential.” — Siddharth Arya, senior analyst, QKS Group.
While Cleafy didn’t place first, its lower score on customer impact reflects its relatively smaller—but rapidly growing—customer base. With each new financial institution adopting Cleafy, that score is set to rise.
Michael Morris, product director at Cleafy, added, “Being recognised in the SPARK Matrix reinforces what our customers already know; Cleafy delivers real, measurable impact. Banks need solutions that don’t just tick compliance boxes but actively combat today’s threats in real-time. We’re demonstrating that fraud prevention can be intelligent, adaptive, and truly proactive. As more financial institutions choose Cleafy, our influence on the industry will only grow.”
Banks and financial institutions can no longer afford to rely on legacy systems that react to fraud instead of proactively preventing it in its tracks. The threats are moving too fast, and the cost of being reactive is too high. Cleafy isn’t just keeping up, it’s staying ahead. And now, with recognition from QKS Group, the industry knows it too.
Fraud is getting smarter. Cleafy is already ahead and staying there.