Open Banking fails to meet targets

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Open Banking is falling behind its objectives as adoption remains low.

By Leana Reeves at Bobsguide

Despite having registered over two million users in the UK, Open Banking is still failing to meet its objectives of creating a more competitive retail banking landscape.

“Everything that it’s looking to achieve in terms of improving competition and transparency amongst the incumbent banks, and diluting a little bit the reliance on the banks and allowing easier access to new entrants – it can only be achievable if it becomes sort of mainstream,” says Luc Gueriane, chief commercial officer at Moorwand.

“It’s way behind target. The usage is so incredibly low, that even though we’ve got a huge regulatory burden we’ve got hardly any benefits.”

Open Banking in the UK was implemented as part of the Open Banking Implementation Entity (OBIE), established by the CMA in 2016. It is also enclosed in the Second Payment Services Directive (PSD2) – a European legislation created in 2018 to offer third party providers the access of bank account information of consumers and payments requests to provide innovative services.

David Monty, director at Tell.Money, says Open Banking requires everyone in the ecosystem to embrace it.

“If I’m a digital challenger bank, I can’t see any customers wanting to use Open Banking for my service. That fundamentally sums up the problem.”

Monty also believes current users aren’t adopting Open Banking for the right purpose as individuals are now using it to connect their bank accounts into their own apps.

Fintechs, however, are expected to widen the adoption of Open Banking.

“It’s taking time to propagate across to the market for the infrastructure to be there, but the providers are sort of gradually coming into the market, providing some solutions to make it more accessible. Different Fintechs can leverage the tools that are now available to them and then bring to the market some interesting business cases that would accelerate the uptake,” says Gueriane.

To accelerate the uptake, Monty says awareness and attitude will need to be changed as the industry embraces new payment services.

One of the biggest barriers to Open Banking remains the additional cost of the service.

“Where the intention was to democratise the service by making it more open and potentially reducing the cost, an additional cost is being layered by people building it,” explains Monty. “there are large organisations that provide decent standards, but they are under pressure to be commercialised.”

Markets, organisations, and businesses need to understand how they can create new money flows that benefit both consumers and businesses, add Monty.

“We need to encourage the industry to see Open Banking as a positive opportunity, even if the immediate benefits aren’t clear.”

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