The mobile payments space has become increasingly overcrowded – think Apple Pay, Samsung Pay, Google Pay – with consumers being promised the multitude of exciting experiences that are now possible thanks to emerging technologies. Banks, on the other hand, are still weighing up their strategies for mobile payments, struggling to decide which of these emerging technologies to integrate first. Thus, they tend to get stuck in a space where they spend too much time overthinking, analyzing what solutions to offer, agonizing about which vendors to choose, deliberating when to launch, and so on.
