Mastercard seeks good vibrations with new sonic identity

Share this post

Mastercard is heading to the Grammys and the Brit Awards to debut a new sonic brand identity scored with the help of Mike Shinoda of US rock band Linkin Park.

The new melody will play whenever consumers use their cards in physical, digital and voice environments.
Read more here.

Membership

Merchant Community Membership

Are you a member of The Payments Association?

Member benefits include free tickets, discounts to more tickets, elevated brand visibility and more. Sign in to book tickets and find out more.