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Introducing PLIM, a fintech company that offers a “Buy Now, Pay Later” credit service and online market place specifically for the medical aesthetics industry with the goal of making elective, aesthetic treatments more accessible and affordable.
With an online platform, Plim Marketplace, patients are able to browse through a list of clinics and their treatments, request consultations, apply for BNPL services and checkout via a payment plan with ease. With accessibility for partner clinics and patients’ at the very forefront of their ethos, Plim provides 0% interest finance options, allowing for a stress-free and affordable payment journey for all parties. Patients are able to spread the cost of their treatments over 1,3,6 & 8 months depending on their transaction amount, enabling them to achieve their aesthetics goals on their own financial terms.
Growing UK Market
Already with over 290 clinics on boarded across the UK, PLIM have prioritised the financial needs of both the clinics and their patients whilst providing successful payment solutions within this industry. With the Global Medical Aesthetics Market Analysis Report stating that 30% worth of revenue is lost due to insufficient finance, Plim enters this growing market at the perfect time for both consumers and practitioners.
With over 37k unique visitors to their website, and over 1.9k BNPL invitations sent, PLIM’s plans to bring affordability and accessibility to the medical aesthetics industry are well and truly underway.
“It’s amazing to see what a positive impact Plim is having on aesthetic clinics and their patients’ lives,” says Nada Ali Redha, CEO and Founder of PLIM, “We at PLIM are excited about our continuous growth within the industry and our expansion across the UK.”
“After seeing gaps in the market that have resulted in many clinics being limited in their financial progression and therefore at a disadvantage, we knew Plim would be an impactful addition to many clinics. Accessibility is at the heart of everything that we’ve aimed to achieve”, she continues, “we wanted that to be prevalent in every part of the journey for both partner clinics and their patients.”
Research shows that there are “clinics that lose 27% of patients from the consultation phase to the treatment stage”- a statistic that PLIM have regarded as key to their reasoning behind launching their BNPL service. With a free and simple sign-up process, it was crucial that the payment journey was easy to navigate from the initial interest from the consumer. The primary aim of this simplicity being the removal of any obstacles that may disrupt the buyers’ payment process, consequently avoiding the aforementioned lost revenue that many clinics have struggled with.
With an exciting future for the business ahead, PLIM has plans to expand their services outside of the UK with plans to launch in Switzerland later this year . “As we expand our BNPL service into Switzerland we embark on a new chapter not only for PLIM but for the global medical aesthetics industry as a whole” Nada comments. “We are both excited and proud to see what this new expansion will not only hold for Plim, but for the lives of our Swiss partner clinics and their patients too.”
Overall, this fintech start-up is already exceeding expectations, entering into an expanding industry and appealing to the problems and concerns within this field. Despite being in the first year of their business, it is clear that Plim Finance is set to be a huge name within the medical aesthetics world, achieving their goal of affordable payment solutions and opening up opportunities for a new audience to access treatments.