How Wallester Aims to Revamp the FinTech Setup with Its Embedded Finance Technology

by Embedded finance is certainly the most popular trend in both the financial services industry and the economy at large, which Wallester has strived to do through its initiatives

Share this post

With the advent of digitalization and advancement of technology, companies ought to mend their ways to ensure a seamless integration of financial services. Every business wants to increase its client base and scale their product offerings, which gets much easier to achieve with the help of embedded finance. The term “embedded finance” implies the integration of finance into non-finance companies and aims to revamp the traditional banking scenario.

The Traditional Banking Scenario

Previously, customers needed to physically visit a bank branch to apply for credit in order to make a significant purchase. Now customers don’t need to go anywhere and can make a purchase as well as get credit both in one place. This could be possible only because of embedded finance. Amazon, Klarna, and Afterpay are a few examples that use this technology.

Introducing Wallester

One such payment service provider is Wallester, a platform that specializes in all-in-one card issuing, processing, and payment transaction solutions. The company offers card issue and processing, white label options, BIN sponsorship, and all types of cards, including debit, credit, prepaid, consumer, and corporate cards for any type of business. Businesses, including loan providers, fintech firms, and financial institutions, can benefit from its services. All of its cards are 3D secured, which calls for an extra layer of security in making online payments. They can be linked to Apple Pay, Google Pay, and Samsung Pay for increased convenience. Users can also get the most recent data on any device, whenever they need it, thanks to its user-friendly API.

Not only this, Wallester also helps companies in the detection of payment card fraud and decreases potential financial losses. To facilitate corporate purchases and receive a thorough report on their business expenses, businesses only require an IBAN account. Users don’t need to have an IBAN account to use Wallester’s services; they are provided by the company itself. The list of businesses that Wallester caters to includes e-commerce marketplaces, fintech, insurance, and buyers and sellers of online advertising, to name a few.

About the company 

Wallester is been operating in the European Economic Area, providing its services to all types of businesses. Originally was founded in 2016 by fintech entrepreneur Dmitri Logvinenko (COO & CTO) who has over 8 years of experience in the FinTech industry. Since then, Wallester has focused on the development of its own cloud-based card-issuing technology solutions and licensing services, with all related intellectual property rights reserved by the company.

Wallester became an issuing member of Visa Europe in May 2018. And now company is an official Visa partner and Visa FinTech Fast Track Member issuing physical and virtual cards of all types. Following the directives of its dynamic CEO, Co-Founder and Chairman of the Management Board Sergei Astafjev, who established new, global goals, company has started its new journey of rebranding, mobile app launch and new product release. 

Headquartered in Estonia, Wallester has ported its PSP license issued by the Estonian FSA to Austria, Belgium, Bulgaria, the Czech Republic, Croatia, Cyprus, Denmark, Estonia, Finland, and France, Greece, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Northern Ireland, Liechtenstein, Norway, Monaco, and San Marino.

The platform has been growing since then and has recently observed two major developments in 2021. Along with the launch of onboarding software for AML and KYC, Wallester launched its mobile application for users to make instant card issuance and manage their cards in real time. In June 2022 Wallester team announced PCI-DSS Level 1 certification — the most strict PCI certification possible. The PCI Data Security Standard is a joint project between Visa, Mastercard, American Express, and Discover. It aims to protect debit and credit card transactions from fraud and theft.

Moving Forward

Wallester made its entry into the financial market to offer just the perfect blend of finance and technology and with a desire to build a game-changing solution. It has attempted to bring innovative tactics and methods for companies to experience easy financial solutions, that are not just time-saving but cost-effective as well. It has strived to launch automated bookkeeping solutions and enhance its white label customer base across EU zones.

In the future, Wallester aims to expand both organically and geographically after its rounds of investments in 2017 and 2020. Embedded finance is certainly the most popular trend in both the financial services industry and the economy at large, which Wallester has strived to do through its initiatives.

Article by Wallester

More To Explore


Are you a member of The Payments Association?

Member benefits include free tickets, discounts to more tickets, elevated brand visibility and more. Sign in to book tickets and find out more.


Log in to access complimentary passes or discounts and access exclusive content as part of your membership. An auto-login link will be sent directly to your email.

Having trouble signing?

We use an auto-login link to ensure optimum security for your members hub. Simply enter your professional work e-mail address into the input area and you’ll receive a link to directly access your account.

First things first

Have you set up your Member account yet? If not, click here to do so.

Still not receiving your auto-login link?

Instead of using passwords, we e-mail you a link to log in to the site. This allows us to automatically verify you and apply member benefits based on your e-mail domain name.

Please click the button below which relates to the issue you’re having.

I didn't receive an e-mail

Tip: Check your spam

Sometimes our e-mails end up in spam. Make sure to check your spam folder for e-mails from The Payments Association

Tip: Check “other” tabs

Most modern e-mail clients now separate e-mails into different tabs. For example, Outlook has an “Other” tab, and Gmail has tabs for different types of e-mails, such as promotional.

Tip: Click the link within 60 minutes

For security reasons the link will expire after 60 minutes. Try submitting the login form again and wait a few seconds for the e-mail to arrive.

Tip: Only click once

The link will only work one time – once it’s been clicked, the link won’t log you in again. Instead, you’ll need to go back to the login screen and generate a new link.

Tip: Delete old login e-mails

Make sure you’re clicking the link on the most recent e-mail that’s been sent to you. We recommend deleting the e-mail once you’ve clicked the link.

Tip: Check your security policies

Some security systems will automatically click on links in e-mails to check for phishing, malware, viruses and other malicious threats. If these have been clicked, it won’t work when you try to click on the link.

Need to change your e-mail address?

For security reasons, e-mail address changes can only be complete by your Member Engagement Manager. Please contact the team directly for further help.

Still got a question?