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GoHenry, the prepaid card and financial education app for 6-18-year-olds, and Visa, a world leader in digital payments, today announced a new seven-year global partnership that will see Visa become exclusive network partner for GoHenry’s prepaid cards for kids and teens in the US, UK and Europe.
GoHenry pioneered a new category in kids’ finance 10 years ago with a simple mission to make every kid smart with money. Since then, in partnership with Visa, GoHenry has helped transform financial education for kids, teens and their parents. Its ground-breaking financial education app and pre-paid card helps kids learn about money – through several categories including earning, saving, spending responsibly and giving – and enables parents to guide their progress with real-time updates, customisable controls and more.
Louise Hill, co-founder and COO of GoHenry, says: “As a category pioneer in the financial education space, we needed a partner we could rely on and that was able to offer us support and guidance not only as a new entrant into the sector, but with our growth plans too. Visa has done that and more over the last decade of working together. As we further our European expansion, Visa’s in-country expertise, support and global presence will be invaluable as we look to grow our two million plus member base and accelerate the financial fitness of even more kids and teens.”
Mandy Lamb, Managing Director, UK&I, Visa, says: “Children are taught from an early age how to read and write, but they aren’t always taught what they need to know to manage their personal finances. It’s been incredibly rewarding for us to work with GoHenry to address that gap in the UK – not only helping millions of young people understand how to manage their money, but enabling parents to guide their children’s financial growth with a sense of confidence and control. We’re delighted to be supporting GoHenry with their expansion plans, leveraging Visa’s global reach and scale and building on our strong partnership.”
In the UK, GoHenry has been leveraging Visa’s secure network and issuing Visa-branded cards since it launched in 2012. This new global deal will see Visa:
- Help bolster GoHenry’s expansion plans and streamline its operations following its acquisition of French Fintech Pixpay earlier this year and its recent $55m growth capital round.
- Offer GoHenry customers the ability to top up their Visa prepaid cards through Visa Direct, so kids and teens can access their pocket money more quickly.
Alongside access to Visa’s brand, scale and global acceptance footprint, Visa has helped GoHenry reach new audiences far and wide. Most recently, the two companies launched an award-winning campaign for the Olympic Games Tokyo 2020. Thanks to Visa, GoHenry provided exclusive content to its UK customers featuring Team GB and Team Visa skateboarder Sky Brown, and launched an Olympic-themed, limited-edition collection of Visa prepaid cards.