Payment cards are not only one of the most popular means of payment, they also represent the most tangible link between a bank and its customer. To differentiate themselves in an increasingly competitive industry, banks need innovative cards that convey their brand message and reflect the values of their customers.
Payments are a vital part of people’s lives all over the world. Whether at the cafe in the morning, the restaurant at lunchtime, or shopping on the weekend, paying is part of the overall experience. Payment cards are the most convenient solution as they are ubiquitous and widely adopted. Customers have raised their expectations of banking and payment, seeing their payment cards as a personal item that reflects their lifestyle and values. G+D supports banks, fintechs and other issuers with innovative solutions from its Convego payment card portfolio. By introducing new base materials, effects, and designs for payment cards, banks can offer their customers stylish and novel accessories that reflect the banks’ brand. This is an opportunity for consumers to show their sustainability, social and lifestyle statements to their peers while at the same time acting as brand ambassadors for their banks.
G+D is committed to supporting banks in their mission to provide exceptional and personalised customer experiences. The Convego Wood card helps banks stand out by offering a product that appeals to the senses and fosters a deeper emotional connection with users. Sourced from responsibly managed forests and manufactured in Europe, banks and their end-customers can contribute to a more positive and responsible consumption of natural resources. Each Convego Wood card is one of a kind, featuring a distinct texture and pattern that highlights the natural beauty of wood.
The ultra-high net worth group is an increasingly attractive segment for banks. G+D launches the Convego Ceramic card, a revolutionary advancement in premium payment solutions. As the first payment card on the market made entirely of 100% ceramic (except for the essential electronic components and the antenna inlay), this card delivers unparalleled durability and elegance. A high-gloss surface characterises G+D’s ceramic cards and a mirror effect, creating an unprecedented look and feel. To ensure lasting value, the surface of the payment cards is naturally scratch and fingerprint-resistant. By offering a card beyond premium, banks can ensure that their most valuable and discerning clients receive an exclusive payment experience.
Sustainability is at the top of the agenda for banks and their end customers. Beyond offering payment card bodies made of sustainable materials, G+D is exploring how to make a sustainable payment card a fashion accessory for cardholders. The Convego Parley Ocean Wave card is designed to simulate an ocean wave’s random, natural appearance, guaranteeing each card is unique. The card is an innovative creation from G+D’s Convego Labs, an in-house facility for the development and co-creation of the payment cards of tomorrow.”Payment cards are the most tangible and present connection between banks and customers,” explains Mikko Kähkönen, Head of Payment Cards Portfolio at G+D. “To maintain their competitive edge and retain their cards at the top of customers’ wallets, banks need to differentiate through exceptional customer-centric innovative products. Our commitment to innovation drives us to enhance our payment card offerings continuously. With cards made of ceramic, wood and sustainable materials, we are giving banks the option to meet their customers’ sustainability and individualism requirements.”
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