Funniest woman on the internet, Celeste Barber, shines a comical spotlight on smarter shopping for Klarna’s new global campaign

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Leading payments provider Klarna demonstrates how its ‘Pay later’ products save consumers from future online shopping fails

LONDON 4 SEPT: Klarna, the leading global innovator of Pay later services and banking, and provider of smoooth retail services, presents its international campaign – ‘I wish I’d bought it with Klarna’ – together with actress, comedian and internet sensation, Celeste Barber.

Inspired by home-shopping TV shows, the campaign features an online mini-series with Barber, as the theatrical host, alongside her assistant. In three 60-second videos, Barber addresses some unfortunate shopping fails in her infamous comic fashion – from miniature garden furniture to Sue Ellen’s woeful hair curler – giving shoppers a much needed reality check to Pay later with Klarna.

The ‘I wish I’d bought it with Klarna’ campaign emphasises a smarter and more convenient shopping attitude with Klarna’s Pay later services. Revolutionising the payments experience and allowing shoppers to ‘try before they buy’, it entitles shoppers to only pay when they are happy with their purchase. By putting the customer in total control, Klarna is empowering consumers and giving them freedom to flexibly manage their purchases and finances to personally suit them.

The series of 60-second films will run on Klarna and Celeste Barber’s Instagram and Youtube channels from the 4th September, with shorter versions and bespoke 6-second clips running as placements in countries including the UK, US, the Netherlands, Germany and Sweden.

A partnership with Refinery29 in the UK and US, will serve bespoke assets featuring Celeste Barber across their Instagram channels to sync with the campaign launch – adding additional scale and cultural impact to the campaign.

David Sandstrom, Chief Marketing Officer at Klarna, said: “Klarna prides itself on being both innovative and smoooth, and our campaign with Celeste Barber couldn’t be a more perfect collaboration to present payment empowerment and the convenience of our Pay Later products to consumers. Celeste brilliantly captures the message of Pay later and playfully demonstrates how shopping with Klarna can empower any buyer to shop confidently. It’s fun, quirky but most of all it makes us smile, and we’re excited to see how this resonates amongst consumers”.

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Electra Gerolymbou/ Chantal Swainston, firstlight PR,

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About Klarna

Klarna, the leading global disruptor of payments and banking, and provider of smoooth retail services, was founded in Sweden in 2005. Klarna currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere – online and in-store. Over 170,000 merchants, including ASOS, Peloton, Swoon, Michael Kors, Superdry, Gymshark, Samsung, Topshop, Oliver Bonas and many more have enabled Klarna’s innovative shopping experience, that stretches beyond the actual transaction and also allows consumers to take control over their personal finances. Klarna has 2,500 employees and is active in 16 countries. For more information, visit


For more information, visit: I @KlarnaUK I #Klarnait

Klarna Products:


  • Pay later 
    • Pay later is Klarna’s most popular product and allows shoppers to try before they buy. Customers have either 14 or 30 days —  depending on the merchant — to pay for their goods after the item is shipped, with no interest or fees applied, ever

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