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CMO Keith Briscoe of Ethoca calls for merchant-issuer collaboration to fight CNP fraud and eliminate chargebacks

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CMO Keith Briscoe of Ethoca calls for merchant-issuer collaboration to fight CNP fraud and eliminate chargebacks

Keith Briscoe, Ethoca: There are many cross-channel and multichannel services; we have not actually seen the true promise of the omnichannel product to be delivered to the market yet

Could you provide some more insights into the collaboration-based technology that Ethoca has built?

Our network facilitates collaboration between card issuers and ecommerce merchants. It is an alternative set of rails – outside of the chargeback process – that enables issuers and merchants to communicate confirmed fraud and customer dispute intelligence in near real-time and take quick and decisive action to recover revenue and halt the impact of chargebacks.

Read more here.

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