Cleafy has been named a Leader in the 2025 SPARK Matrix for Enterprise Fraud Management, reflecting its rapid growth and predictive, cybersecurity-driven approach to fraud prevention.
Cleafy has been recognised as a Leader in the 2025 SPARK Matrix for Enterprise Fraud Management (EFM) by QKS Group, cementing its advancement from a focused feature set to a platform trusted by financial institutions.
Earlier, Cleafy appeared in QKS Group’s Behavioural Biometrics & Device Intelligence listing and was awarded Contender status, despite not submitting specifically for that category. The company then took part in the EFM evaluation in 2024 and emerged as an ‘Emerging Leader’. It’s just been announced that Cleafy climbed to Leader, underscoring steady market progress across successive evaluations.
The recognition highlights Cleafy’s approach to protecting digital banking channels—web and mobile—by applying cybersecurity-grade visibility and response to fraud prevention. Cleafy’s cyber-fraud fusion defence platform correlates session data, device signals, and behavioural signals in real-time. GenAI-driven investigation support transforms complex telemetry into clear actions, enabling banks to prevent attacks before they reach customers’ accounts.
“The move from Emerging Leader to Leader in just one year shows how fast Cleafy is reshaping the future of fraud management,” says Michael Morris, product director at Cleafy. “We’ve built a platform that brings the discipline of cybersecurity into fraud prevention. Our customers don’t just respond to threats; they stay a step ahead of them.”
Siddharth Arya, principal analyst at QKS Group, notes Cleafy’s growing presence and technical breadth across the fraud lifecycle. His commentary highlights the platform’s ability to surface early indicators of sophisticated attacks and to support rapid, evidence-based response.
Cleafy’s rise highlights a practical gap in how banks protect their online services. Traditional systems focus on post-event detection. Cleafy intercepts fraud at its earliest stage – tracking the digital footprints of attacks before they reach the transaction layer.
For Cleafy customers, this accolade confirms a daily reality: fraud prevention can be predictive, intelligent, and immediate, especially across digital banking channels.
To download the full report, visit Cleafy’s website.
