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buguroo launches behavioral biometric 3D Secure solution to curb Card-Not-Present fraud. Provides card issuers with fast and accurate risky transaction verification.
buguroo, the leading provider of customer identification solutions to prevent online fraud for the financial sector, today announced its 3D Secure solution to enable credit and debit card issuing financial organizations accurate and frictionless 3D Secure risky transaction verification.
The new solution utilizes behavioral biometric analysis to quickly identify fraudulent eCommerce, Card-Not-Present (CNP) transactions and prevent lost revenue for card issuers and merchants.
The new 3D Secure offering – which is part of buguroo’s unique behavioral biometric customer identification capabilities – validates customer identification, detects impersonation and prevents manipulation attacks at the point of the 3D Secure verification challenge.
Its unique behavioral biometrics and deep learning technology enables card issuers to detect CNP fraud attempts through keystroke analysis comparing user behavior to known customers and fraudsters. This means risky transactions can be rapidly and safely approved or denied, helping card issuers avoid chargeback liabilities due to compromised card information, all without impeding legitimate transactions.
|Pablo de la Riva, CEO & founder at buguroo.||
“The 3D Secure payment authentication system was designed to reduce CNP fraud but many questionable transactions based on high-priced purchases, new devices or locations are not fraudulent and require an additional level of verification”
“Our 3D Secure offering is a go-to solution for card issuers looking to minimize fraud costs and ensure legitimate customers enjoy frictionless online transaction experiences.”
When integrated into a 3D Secure system, buguroo’s anonymized user data technology ensures compliance with cybersecurity industry standards such as the European Union’s Strong Customer Authentication laws, PSD2 and GDPR.