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Blue Train Marketing – New blog: How Fintech can avoid becoming a Tinder fling

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We have spent a lot of time talking with clients and other friends about what will be the deciding factors in whether consumers will enter into long-term relationships with new fintechs.

Consumer choice is still growing. From 1st April 2012 to 31st July 2018, 52 banking licence applications were submitted to the regulator and these new players are already vying for our affections so consumers may be spoilt for choice. More recently, Apple has announced its latest venture in the fintech scene with a new card in app banking features with Apple Pay.

Read more here.

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