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How embedded finance is bringing innovation to the lending industry

Embedded finance is making waves in the lending industry by challenging the status quo – giving rise to a new breed of Fintech provider: the Lendtech.
While the goal of Lendtechs is not necessarily to compete directly with incumbent financial institutions on their turf, embedded finance – and subsequent embedded lending – has dented their market share. These legacy providers now have a choice: stick to what they know or embrace the opportunities embedded finance creates for their products and services by working in partnership with Lendtechs.

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