Edenred Payment Solutions, an Edenred company and one of Europe’s leading payment service providers is pleased to announce the appointment of Rehana Mitha as its new managing director.
With over 15 years of experience, Rehana has a proven track record in business strategy and transformation. She joins Edenred Payment Solutions from IDEMIA, a French leader in identity technologies, where she gained significant expertise in cloud-based payment solutions.
Rehana began her career in 2007 as a strategy consultant at Mars & Co before joining IDEMIA, a payments, connectivity, and ID solutions company, in 2012. She held various roles in France and the US, including pricing, bid management, strategy, and transformation. In 2019, she became Head of Sales Excellence for the Digital business unit before being promoted to Deputy Head of the Digital Payments Product Line.
In her new role, Rehana’s mission is to strengthen EPS’s offerings, develop strategic partnerships, and reinforce the company’s position in the embedded finance market across the UK and Europe.
Rehana Mitha, managing Director of Edenred Payment Solutions, states: “Edenred Payment Solutions has been quietly facilitating payments and embedded finance solutions for forward-thinking businesses for the last 15+ years. I’m honoured to be at the helm of such a long-standing organisation and look forward to driving the company to new heights of success and innovation.”
Gilles Coccoli, Chief Operating Officer for Edenred Payment Solutions & New Markets, added, “EPS has positioned itself as a trusted partner to EU and UK brands and fintechs wanting to offer a reliable and transparent payment experience to their customers. In this context, I am very pleased to welcome Rehana as she arrives with a significant amount of experience in the payment industry. Under her leadership, I am confident that EPS will achieve its ambitious goals”.
Edenred Payment Solutions (EPS) provides comprehensive payment solutions through its APIs, covering everything from accounts and payments to card issuing and processing capabilities. Providing Electronic Money in Europe and the UK, the company positions itself as a trusted and holistic partner for fintechs, simplifying the complexities of regulatory compliance.
With this, EPS has been supporting the development of Thinkmoney in the UK and accompanying B2B fintech Tide on its European expansion journey.
The company’s virtual card solution also supports various embedded finance use cases, including B2B payments in the travel sector, BNPL services, and insurance claim reimbursements. Completing its portfolio, EPS offers gift card programs for international brands and retailers, such as Sainsbury’s, designed to boost customer engagement and sales.
About Edenred Group
Edenred is a leading digital platform for services and payments and the everyday companion for people at work. It connects more than 60 million users and more than 2 million partner merchants in 45 countries via close to 1 million corporate clients.
Edenred offers specific-purpose payment solutions for food (such as meal benefits), engagement (such as gift cards and dedicated platforms), mobility (such as multi-energy solutions, including EV charging, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).
True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and sustainable mobility.
Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.
Thanks to its global technology assets, the Group managed €41 billion in business volume in 2023, primarily through mobile applications, online platforms, and cards.
Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good and MSCI Europe.
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