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UID:10000246-1772092800-1772100000@thepaymentsassociation.org
SUMMARY:Breakfast in the Boardroom: Marketing Edition
DESCRIPTION:Breakfast in the Boardroom for Marketers: Credibility\, Differentiation & Growth  \nUK payments marketers face the dual challenge of driving growth while earning trust in an increasingly crowded and sceptical space. With new products and solutions flooding the market every day\, marketing must balance education\, clarity and persuasion — often with limited data\, fewer effective channels and very specific regulatory compliance requirements.\nHow can we build trust-led brands\, communicate real value\, and find sustainable growth channels in a privacy-first\, highly competitive environment?  \nThe Breakfast in the Boardroom series are structured networking sessions\, designed around the challenges central to key departments within the payments business. Join us for a networking breakfast\, followed by facilitated discussion with your fellow marketers on:  \n\nMeaningful differentiation: Standing out in a saturated market where messaging often defaults to similar claims and feature-led narratives. \n\n\nCustomer education and credibility: Explaining complex or unfamiliar propositions without overwhelming audiences or oversimplifying value. \n\n\nData & privacy constraints: GDPR\, consent requirements and reduced tracking limiting personalisation\, insight and optimisation. \n\n\nChannel effectiveness: Rising costs\, signal loss and audience fatigue reducing the impact of traditional performance marketing. \n\nVenue:   \nDe Vere Grand Connaught Rooms   \n61-65 Great Queen Street   \nLondon   \nWC2B 5DA  \n  \nDate:   \n26th February 2026 \n  \nAgenda:    \n08.15am Breakfast & registration     \n08.45am Introduction by facilitators   \n09.00am Roundtables    \n10.00am End of event     \n  \nFacilitators: \n \nChris Hooper                                 \nDirector of Corporate Marketing \nVeriff \n  \n \nAlex Sword \nManaging Editor \nFinancial Services Forum \n  \n \nAngela Casucci \nHead of Marketing and PR \nClear Junction
URL:https://thepaymentsassociation.org/event/breakfast-in-the-boardroom-marketing-edition/
LOCATION:De Vere Grand Connaught Rooms\, 61-65 Great Street\, WC2B 5DA\, De Vere Grand Connaught Rooms\, London\, WC2B 5DA\, United Kingdom
CATEGORIES:Breakfast in the Boardroom
ATTACH;FMTTYPE=image/png:https://thepaymentsassociation.org/wp-content/uploads/2026/01/Breakfast-in-the-Boardroom-marketing-.png
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