BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The Payments Association - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://thepaymentsassociation.org
X-WR-CALDESC:Events for The Payments Association
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250225T080000
DTEND;TZID=Europe/London:20250225T100000
DTSTAMP:20260613T083646
CREATED:20250103T142512Z
LAST-MODIFIED:20250204T152721Z
UID:10000175-1740470400-1740477600@thepaymentsassociation.org
SUMMARY:Breakfast in the Boardroom For Marketers – Leveraging Influence and Building a Trusted Brand  
DESCRIPTION:In an increasingly competitive space\, building brand and influence (both internally and externally) are essential tools for success. This Breakfast in the Boardroom session will examine effectively utilising influence in B2B and B2C contexts – from building your own authority and influence\, to employee advocacy\, through to best practice for working with external influencers. We also explore educating on the power of brand in a crowded market. Discuss actionable strategies for building trust with your customers in a cost-effective manner without sacrificing impact.  \nJoin us for a morning of networking and facilitated\, structured\, collaborative discussion with your marketing peers:   \n\nBest practice for utilising influencers in both B2B and B2C contexts including leveraging employee advocacy programmes  \n\n\nBuilding your own sphere of influence and authority  \n\n\nThe power of brand\, how to use to best effect and how to measure impact \n\n\nCost-effective strategies for building trust with clients and customers  \n\n\nHow to differentiate your brand in a sustainable way while staying competitive \n\nThis roundtable is your opportunity to engage with industry leaders\, expand your network\, and gain fresh insights that will help you lead with influence and drive brand success in a competitive finance sector.  \nAgenda:    \n08.15am Breakfast & registration     \n08.45am Introduction by facilitators   \n09.00am Roundtables    \n10.00am End of event     \n  \nAs part of the preparations for the Breakfast in the Boardroom\, brand agency psLondon are conducting some research into perspectives on brand in the FinTech industry\, and are calling for industry professionals to take just 3-5 minutes to share their views in their short survey here. \n  \nSession facilitators:\n 
URL:https://thepaymentsassociation.org/event/breakfast-in-the-boardroom-for-marketers-leveraging-influence-and-building-a-trusted-brand/
LOCATION:De Vere Grand Connaught Rooms\, 61-65 Great Street\, WC2B 5DA\, De Vere Grand Connaught Rooms\, London\, WC2B 5DA\, United Kingdom
CATEGORIES:Breakfast in the Boardroom
ATTACH;FMTTYPE=image/png:https://thepaymentsassociation.org/wp-content/uploads/2025/01/Copy-of-BitB-Product-September-2024-event-Listing.png
END:VEVENT
END:VCALENDAR